ग्राफ़िक//Graphic
Cook With Coke // Advertising // Packaging
As the Art Director for Coca Cola India's "Cook with COKE" event in Kolkata [West Bengal], I had the opportunity to contribute to a three-day festival that seamlessly blended Coca Cola with culinary delights, dance, and concerts. My role involved crafting a unique packaging unit and visually capturing Kolkata's vibrant street food scene to complement the refreshing taste of Coca Cola. This was the first time ever Cook With Coke was going to take place in India.
Collaborating closely with a team of photographers, designers and food stylists we created distinct shots of delectable dishes and designed unique frames for both print and digital marketing materials, bringing the event's dynamic essence to life.
As an art director, collaborating with other creatives was essential to bringing the campaign to life. Working alongside photographers and food stylists and seeing the mood board come to fruition was a key part of trusting the process.
The final deliverables encompassed a range of digital and print assets designed to enhance brand visibility. Digital assets included engaging content for social media, web banners, and promotional graphics, ensuring a cohesive online presence. On the print side, the campaign featured large-scale hoardings, newspaper advertisements, and informative pamphlets, all crafted to effectively communicate the brand’s message across various touchpoints.
The video shoot took place in Kolkata to maintain authenticity and genuinely capture the essence of the city's vibrant street food culture—an experience best enjoyed with a refreshing Coke. Every detail was carefully considered to bring the campaign to life, from the bustling food stalls to the rich local flavors. To enhance the storytelling, an original audio score “ The Coke Anthem” was composed specifically for the campaign, adding depth and emotion to the visuals while creating a seamless and immersive brand experience.
The event's look and feel were designed to be youthful, fun, and full of energy, creating an engaging and vibrant atmosphere. From the dynamic visuals to the interactive elements, every detail was curated to resonate with the audience.