ग्राफ़िक//Graphic
Dr. Donato // Branding // Packaging
Dr. Donato is a healthy food brand based in the Middle East. The branding and packaging were refreshed to create a bold new identity for their protein and cereal bars. Through expressive typography and vibrant illustrations, the design brings the product to life, striking a balance between playfulness and energy. The result is a visually dynamic system that reflects the bar’s character and nutritional essence. The challenge was to take the same mnemonic and pair it with a product shot, while giving it an entirely fresh look and feel.
The initial packaging of the brand was simple, neutral, and lacked visual impact. Our task was to transform this by infusing the design with bold, energetic, and youthful elements that would capture attention and stand out on the shelf. We focused on incorporating vibrant colors and modern typography to create a packaging design that truly reflects the brand’s lively personality and appeals to a younger, more dynamic audience.
[Previous Unit]
[Refreshed Unit]
The final deliverables included the packaging design for eight different healthy bars and their display boxes, each carefully crafted to maintain the same youthful, vibrant energy. The design aimed to capture the essence of vitality and freshness, ensuring the packaging not only stood out on the shelves but also resonated with an active, health-conscious audience. Each bar's packaging was uniquely tailored, yet cohesive, highlighting the brand's dynamic and energetic spirit across all products.