ग्राफ़िक//Graphic
Currently also building - How to [not] design a typeface
Currently also building - How to [not] design a typeface
Dr.Martens // Advertising
As part of the design team for Dr. Martens’ “Zebzag” campaign, the focus was on launching the brand’s first-ever laceless collection across the UK featuring the innovative Zebzag sole built for comfort, resilience, and attitude.
The team shaped the campaign’s visual identity, translating the slip-on design into a bold and expressive graphic language. Working with photographers, stylists, and the global creative department, the team developed key visuals, motion assets, and digital frames highlighting the clean upper and distinctive cushioning of the Zebzag sole.
The campaign celebrated a new way to step in with no laces and effortless movement. Through vibrant composition and dynamic framing, the team refreshed Dr. Martens’ rebellious spirit with a modern and striking visual style.
The Zebzag logo uses bold, angular lines to mirror the energy and movement of the shoes. It highlights the laceless design while projecting a modern, confident attitude. The logo creates a strong, instantly recognizable visual identity for the collection.
The video puts the Zebzag laceless shoes in the spotlight, celebrating movement and effortless style. Bold cuts, dynamic angles, and kinetic visuals bring the collection’s energy and attitude to life. It reinforces the modern, confident spirit of the campaign and the distinctive Zebzag design.
Assets: Print//Digital
The final deliverables encompassed a range of digital and print assets designed to enhance brand visibility. Digital assets included engaging content for social media, web banners, and promotional graphics, ensuring a cohesive online presence. On the print side, the campaign featured large-scale hoardings, in-store advertisements, and informative pamphlets, all crafted to effectively communicate the brand’s message across various touchpoints.
The look and feel were designed to be youthful, fun, and full of energy, creating an engaging and vibrant atmosphere. From the dynamic visuals to the interactive elements, every detail was curated to resonate with the audience.