ग्राफ़िक//Graphic
Pho UK // Campaign design
Winter marks “Pho-Season” for restaurant brand Pho in UK, with their hero dish hailed as the ultimate hangover cure. To capitalize on this, we launched a student centric campaign "The Pho Fix"—a two-day pop-up during he peak holiday party week to cure all hangovers.
Drawing inspiration from the brand’s core essence, we crafted a unique experience featuring pharmaceutical-themed visuals, a custom-designed Phở truck, and bespoke assets that brought the concept to life. Visitors indulged in freshly made Phở, revitalizing complimentary IV drips, a curated juice bar, and exclusive skincare giveaways—all thoughtfully designed to aid in post-party recovery. The immersive setup seamlessly blended wellness and indulgence, creating a memorable and engaging atmosphere for students.
The process entailed carefully studying the brand guidelines and using them as a foundation to brainstorm, conceptualize, and design a cohesive campaign. Through a strategic blend of creativity and brand alignment, we developed a visually compelling and engaging experience that effectively communicated the brand’s message while resonating with the target audience.
The event was a success among students, drawing an enthusiastic crowd and creating a lively, memorable experience. Beyond just serving delicious food, it also raised awareness about the health benefits of Phở soup, highlighting its nourishing ingredients and wholesome qualities. By engaging a younger audience, the event helped introduce Phở as not just a flavorful dish but also a nutritious and comforting meal choice.