ग्राफ़िक//Graphic
Currently also building - How to [not] design a typeface
Currently also building - How to [not] design a typeface
Dr. Martens launched their first-ever laceless collection in the UK, featuring the innovative Zebzag sole designed for comfort, resilience, and effortless style. To bring this to life, the team rolled out the “Zebzag” campaign across digital, social, and in-store channels, creating bold visuals and motion assets that showcased the slip-on design.
Inspired by the brand’s rebellious spirit, the campaign highlighted the sleek silhouette, distinctive cushioning, and dynamic energy of the shoes; encouraging everyone to step in, stand out, and move with confidence.
As the Art Director for Coca Cola India's "Cook with COKE" event in Kolkata, I had the opportunity to contribute to a three-day festival that seamlessly blended Coca Cola with culinary delights, dance, and concerts. My role involved crafting a unique packaging unit and visually capturing Kolkata's vibrant street food scene to complement the refreshing taste of Coca Cola.
Collaborating closely with the team, we created distinct shots of delectable dishes and designed unique frames for both print and digital marketing materials, bringing the event's dynamic essence to life.
Every unruly typeface starts with a little chaos. TAPEFACE was never about one person alone, it was about seeing what happens when design authorship is shared.
By bringing 27 people into the process, each with a different color of tape, the typeface became a living conversation. Every layer was a response to someone else’s gesture, every form a dialogue. I wanted to challenge the myth of the solitary type designer. By inviting 27 people with different backgrounds, designers, coders, illustrators, engineers; to co-create letterforms, the process became a social experiment as much as a typographic one.
Winter marks “Pho-Season” for restaurant brand Pho in UK, with their hero dish hailed as the ultimate hangover cure. To capitalize on this, we launched "The Pho Fix" a two-day pop-up during he peak holiday party week to cure all hangovers.
Inspired by the brand’s essence, we created pharmaceutical-themed visuals, a Pho truck, and custom assets to bring the concept to life. Visitors enjoyed fresh Phở, complimentary IV drips, a juice bar, and skincare giveaways; all designed for post-party recovery.
Developing a comprehensive Brand Identity Design for an Indian-based crockery brand posed the challenge of creating an identity that harmoniously blends the rich cultural heritage of India with a modern, minimalistic aesthetic. The goal was to craft a brand identity that seamlessly bridges tradition and contemporary elegance.
Dr. Donato is a healthy food brand based in the Middle East. The branding and packaging were refreshed to create a bold new identity for their protein and cereal bars. Through expressive typography and vibrant illustrations, the design brings the product to life, striking a balance between playfulness and energy. The result is a visually dynamic system that reflects the bar’s character and nutritional essence.
For the Euro 2024 launch event hosted by Instagram in collaboration with Popeyes and Be At One Bar, vibrant and engaging assets were designed to bring the celebration to life. The visuals were kept fun, lively, and interactive, featuring eye-catching graphics, themed installations, and photo booths that encouraged content creation and social sharing. The result was a cohesive, energetic space that captured the excitement of Euro 2024 while reflecting Instagram’s playful, community-driven spirit.
Designed and developed various assets for the pop up space as part of a promotional initiative for the Turtle Bay and Red Stripe collaboration in London, UK. This included creating designs for shacks, menus, chairs, flags, and other elements to maximize outreach and engagement.
In the realm of mundane chores lies the laundry room, or utility room, where clothes undergo their cleansing ritual of washing and drying. It's a task I often delayed until the laundry bag spews forth its contents in protest. Amidst this cycle, I document the sights, sensations, and emotions of each laundry session, turning the mundane task into a long, washable book. Exploring this experince through mapping and design writting. This experiment was further explored through video and sound design!
For Instagram’s "Instamart" pop-up, the approach was to created a space that seamlessly bridged the gap between digital and physical experiences. The installation allowed visitors to shop influencer-curated products and engage directly with brand representatives. Grounded in research on spatial design and aligned with Instagram’s brand values, the idea was to focus on crafting an environment that encouraged meaningful connections and authentic interactions.