ग्राफ़िक//Graphic
Currently also building - How to [not] design a typeface
Currently also building - How to [not] design a typeface
As the Art Director for Coca Cola India's "Cook with COKE" event in Kolkata, I had the opportunity to contribute to a three-day festival that seamlessly blended Coca Cola with culinary delights, dance, and concerts. My role involved crafting a unique packaging unit and visually capturing Kolkata's vibrant street food scene to complement the refreshing taste of Coca Cola.
Collaborating closely with the team, we created distinct shots of delectable dishes and designed unique frames for both print and digital marketing materials, bringing the event's dynamic essence to life.
This toolkit encourages embracing complexity of type design through logic, collaboration, and play, rather than rigid technicalities like x-heights and baselines. By establishing simple, intuitive rules or constraints, it enables the creation of unexpected, emergent outcomes—making type design more playful and less intimidating. This toolkit is ever-evolving, both a resource and an archive, where the true final form is the knowledge gained through the process.
Start from The Grid {step1} and come down to the block {step 3}. Open/move/play with the kit; Make/break/follow/ unfollow/learn/unlearn and most importantly have fun through the process.
The toolkit is designed to facilitate workshops that help creatives break free from rigid structures and foster community building.
Winter marks “Pho-Season” for restaurant brand Pho in UK, with their hero dish hailed as the ultimate hangover cure. To capitalize on this, we launched "The Pho Fix"—a two-day pop-up during he peak holiday party week to cure all hangovers.
Inspired by the brand’s essence, we created pharmaceutical-themed visuals, a Pho truck, and custom assets to bring the concept to life. Visitors enjoyed fresh Phở, complimentary IV drips, a juice bar, and skincare giveaways—all designed for post-party recovery.
Developing a comprehensive Brand Identity Design for an Indian-based crockery brand posed the challenge of creating an identity that harmoniously blends the rich cultural heritage of India with a modern, minimalistic aesthetic. The goal was to craft a brand identity that seamlessly bridges tradition and contemporary elegance.
The climate emergency department at University of the Arts London prompted our exploration as graphic designers within the sphere of climate justice. Our collaborative efforts focused on Article 71 to 74 of the Ecuadorian Constitution(1}.
This legislation laid the foundation for global
Rights of Nature laws which are the legal rights for ecosystems like rivers. The inquiry was to iteratively visualize Article 71 to 74 using the materiality and data of the river as a lens, with the aim of giving the river its own voice.
Dr. Donato is a healthy food brand based in the Middle East. The branding and packaging were refreshed to create a bold new identity for their protein and cereal bars. Through expressive typography and vibrant illustrations, the design brings the product to life, striking a balance between playfulness and energy. The result is a visually dynamic system that reflects the bar’s character and nutritional essence.
Designed and developed various assets for the pop up space as part of a promotional initiative for the Turtle Bay and Red Stripe collaboration in London, UK. This included creating designs for shacks, menus, chairs, flags, and other elements to maximize outreach and engagement.
In the realm of mundane chores lies the laundry room, or utility room, where clothes undergo their cleansing ritual of washing and drying. It's a task I often delayed until the laundry bag spews forth its contents in protest. Amidst this cycle, I document the sights, sensations, and emotions of each laundry session, turning the mundane task into a long, washable book. Exploring this experince through mapping and design writting. This experiment was further explored through video and sound design!
For Instagram’s "Instamart" pop-up, the approach was to created a space that seamlessly bridged the gap between digital and physical experiences. The installation allowed visitors to shop influencer-curated products and engage directly with brand representatives. Grounded in research on spatial design and aligned with Instagram’s brand values, the idea was to focus on crafting an environment that encouraged meaningful connections and authentic interactions.
A dark comedy satire series, written and directed by Al Hopwood, that delves into the rapidly growing wellness, therapy, and life coaching industry, raising the question: What happens in a world where the obviously fake is believed to be true?
This series explores a world where social media, instead of connecting us, drives us further apart, eroding genuine personalities and making us more anti-social. Creating an identity for the same was challenging and fun.
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