ग्राफ़िक//Graphic
Currently also building - How to [not] design a typeface
Currently also building - How to [not] design a typeface
The Zebzag campaign brought Dr. Martens’ laceless debut to life with bold visuals and dynamic motion. Designed to celebrate all-day comfort, rebellious energy, and movement without limits.
Cook with COKE paired Coca-Cola with Kolkata’s legendary culinary scene through a lively festival of food, dance, and music. Bespoke packaging and dynamic campaign assets captured the energy, colour, and taste of the event.
TAPEFACE turns typography into a collective act, inviting 27 contributors to build a typeface one layer of tape at a time. Part social experiment, part design project, each letterform emerged through collaboration, conversation, and creative chaos.
When hangovers hit, The Pho Fix had the prescription.
This pop-up transformed Pho’s winter favourite into the ultimate recovery experience, complete with pharmaceutical -inspired visuals, fresh Phở, and wellness treats.
A brand identity inspired by India’s rich cultural heritage, reimagined through a modern and minimal lens.
The result balances tradition and contemporary elegance, creating a timeless visual language for the crockery brand.
A bold refresh for Dr. Donato’s range of protein and cereal bars, designed to stand out on shelf and spark curiosity. Expressive typography and vibrant illustrations create a playful, energetic identity packed with personality.
A celebration of football, content, and community, this Euro 2024 launch event brought Instagram’s playful spirit to life. Bold visuals, interactive installations, and share-worthy moments transformed the space into a vibrant fan experience.
Designed and developed various assets for the pop up space as part of a promotional initiative for the Turtle Bay and Red Stripe collaboration in London, UK. This included creating designs for shacks, menus, chairs, flags, and other elements to maximize outreach and engagement.
What if doing the laundry was worth documenting?
This experimental project transforms an everyday chore into a long, washable book, using mapping, design writing, video, and sound to capture the rhythms of the laundry cycle.
What happens when scrolling becomes shopping?
Instamart reimagined Instagram as a physical destination, blending influencer culture, retail, and community into one immersive experience.